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input.file_input_textbox{position:relative;width:150px;height:25px;margin:0;padding:0;border:1px solid;border-color:#bbb;background-color:#fff;color:#000}input.file_input_textbox:disabled{position:relative;width:150px;height:25px;margin:0;padding:0;border:1px solid;border-color:#bbb;background-color:#fff;color:silver}input.file_input_textbox_nofile{position:relative;width:150px;height:25px;margin:0;padding:0;border:1px solid;border-color:#bbb;background-color:red;color:#000}input.file_input_button{width:100px;height:27px;position:absolute;top:0;margin:0;padding:0;background-color:#eee;color:#555;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#bbb;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_button_hover{width:100px;height:27px;position:absolute;top:0;margin:0;padding:0;background-color:#eee;color:#111;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#333;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_button:disabled,input.file_input_button_hover:disabled{width:100px;height:27px;position:absolute;top:0;margin:0;padding:0;background-color:#eee;color:silver;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#bbb;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_submit{width:100px;height:27px;position:relative;margin:0;padding:0;background-color:#eee;color:#555;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#bbb;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_submit:focus,input.file_input_submit:hover{width:100px;height:27px;position:relative;margin:0;padding:0;background-color:#eee;color:#111;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#333;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_submit:disabled{width:100px;height:27px;position:relative;margin:0;padding:0;background-color:#eee;color:silver;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAAeCAMAAADToCSPAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAADlQTFRF7+/v8PDw8vLy7e3t+fn5////+/v7+Pj49PT0/f399vb27u7u8fHx/v7+/Pz89fX19/f38/Pz+vr68z2vlQAAADxJREFUeNpMxDkSgDAAxDBzE87A/x/LeLIFKsQg2rv465QP0Ss/YlW+xaZcxaI8Kr9iVr5EUT7FpPYnwABZDwRrFJ+PLwAAAABJRU5ErkJggg==);background-position:left top;background-repeat:repeat-x;border-style:solid;border-width:1px;border-color:#bbb;-webkit-border-radius:2px;-moz-border-radius:2px;-khtml-border-radius:2px;border-radius:2px}input.file_input_hidden{font-size:45px;position:absolute;right:0;top:0;margin:0;padding:0;-moz-opacity:0;-khtml-opacity:0;opacity:0}
#wpadminbar #wp-admin-bar-wfu_uploads .ab-icon:before{content:"\f317";top:2px}
/*! jQuery UI - v1.12.1 - 2016-09-14
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/*! jQuery Timepicker Addon - v1.6.3 - 2016-04-20
* http://trentrichardson.com/examples/timepicker
* Copyright (c) 2016 Trent Richardson; Licensed MIT */
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.qlwapp-box:before{content:"";position:absolute;bottom:-6px;right:24px;width:13px;height:13px;transform:rotate(45deg)}#qlwapp .qlwapp-box .qlwapp-header{border-top-left-radius:inherit;border-top-right-radius:inherit}#qlwapp .qlwapp-box .qlwapp-footer,#qlwapp .qlwapp-box .qlwapp-response{border-bottom-left-radius:inherit;border-bottom-right-radius:inherit}}#qlwapp .qlwapp-box .qlwapp-header{position:relative;overflow:hidden}#qlwapp .qlwapp-box .qlwapp-header:before{content:"";position:absolute;top:0;bottom:0;left:0;right:0;background:linear-gradient(315deg,transparent 0%,rgba(0,0,0,.05) 100%)}#qlwapp .qlwapp-box .qlwapp-header .qlwapp-close{position:absolute;top:12px;right:12px}@media (min-width:430px){#qlwapp .qlwapp-box .qlwapp-header .qlwapp-close{position:absolute;top:7px;right:7px;font-size:18px}}#qlwapp .qlwapp-box .qlwapp-header .qlwapp-description{position:relative;display:flex;align-items:center}#qlwapp .qlwapp-box .qlwapp-description,#qlwapp .qlwapp-box .qlwapp-contact{padding:12px 36px;height:100%}#qlwapp .qlwapp-box .qlwapp-description p,#qlwapp .qlwapp-box .qlwapp-description h3{color:inherit;font-family:inherit;margin:0}#qlwapp .qlwapp-box .qlwapp-description h3{margin:0 0 .25em}#qlwapp .qlwapp-box .qlwapp-contact{display:flex;justify-content:flex-end;align-items:center}#qlwapp .qlwapp-box .qlwapp-contact .qlwapp-previous{position:relative;left:-16px}#qlwapp .qlwapp-box .qlwapp-contact .qlwapp-previous>i{line-height:36px}#qlwapp .qlwapp-box .qlwapp-contact .qlwapp-avatar{width:42px;height:42px}#qlwapp .qlwapp-box .qlwapp-contact .qlwapp-label,#qlwapp .qlwapp-box .qlwapp-contact .qlwapp-name{color:inherit}#qlwapp .qlwapp-box .qlwapp-account{color:inherit;padding:16px 36px;display:flex;align-items:center;overflow:hidden;position:relative;cursor:pointer;width:100%;text-decoration:none}#qlwapp .qlwapp-box .qlwapp-account:only-of-type{padding-top:36px;padding-bottom:36px}#qlwapp .qlwapp-box .qlwapp-info{padding:0 16px}#qlwapp .qlwapp-box .qlwapp-avatar{position:relative;width:62px;height:62px}#qlwapp .qlwapp-box .qlwapp-avatar:after{content:"";display:block;width:15px;height:15px;position:absolute;bottom:2px;right:2px;background-image:url(data:image/png;base64,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Licenciatura en Mercadotecnia – – Icest en Línea
Licenciatura en Mercadotecnia – Duración: 2 Años 8 meses
Objetivo
Formar Licenciados en Mercadotecnia de alto nivel profesional, con sólidas bases científicas, tecnológicas y humanísticas, capaces de identificar, analizar e interpretar las necesidades del mercado y sus consumidores, generando oportunidades potenciales de negocios, desarrollando estrategias de publicidad y comercialización innovadoras que permitan responder a los retos del cambiante entorno regional, nacional e internacional.
Inscripciones Abiertas
Conoce nuestro plan de estudios
Habilidades a Desarrollar
Analizará y evaluará las necesidades de un mercado específico y de sus consumidores para proponer oportunidades de negocio. Implementará modelos y estrategias innovadoras de producción y distribución de productos y servicios, que permitan la satisfacción de la demanda del mercado, elevando con ello la productividad, rentabilidad y desarrollo de la empresa. Realizará planes y estrategias de mercadeo y comercialización, acordes a la situación, posibilidades y recursos de la empresa, mediante el análisis del entorno social, económico y cultural donde se desenvuelve. Evaluará objetivamente los resultados de las estrategias aplicadas en la empresa y al mercado de la misma. Reconocimiento de Validez Oficial de Estudios, otorgado por Acuerdo del Gobierno del Estado de Tamaulipas, publicado en el Periódico Oficial Número 8, Tomo CV de fecha 26 de Enero de 1980. Registro Número 177, Libro 71-III y adiciones, de la Dirección General de Profesiones de la Secretaría de Educación Pública, Acuerdo otorgado por el Gobierno del Estado de Tamaulipas Número NS36/10/2010 de fecha 22 de Diciembre de 2010, publicado en el Periódico Oficial Número 8, Tomo CXXXVI de fecha 19 de Enero de 2011 y Acuerdo Número NMS42/12/2010 de fecha 25 de Febrero de 2011, publicado en el Periódico Oficial Número 42, Tomo CXXXVI de fecha 7 de Abril de 2011.
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